Monday, February 7, 2011
RR05
In the introduction of Cradle to Cradle, William McDonough's thoughts, although a bit wordy and confusing at times, are quite valid. First of all, making a book such as this one out of a plastic resin/inorganic filler blend is one ingenious idea to assist in the slowing of cutting down trees. Reducing the use of paper and increasing the use of recyclable products is a great way to help sustain our ecosystem. Moving on to Michael Braungart's story; his work with Greenpeace seemed to help form his passion about environmentally friendly chemistry. After forming EPEA, he met Bill in 1991 at a reception in New York City. They soon founded McDonough Braungart Design Chemistry together and have focused their goals to research and design principles. The main thought at this point is that "Nature doesn't have a design problem. People do."
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RR05
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