RR04

All over the world individuals and groups search for identities within their cultures and societies.  Searching for that identity is not something we do by choice, but rather an act we perform subconsciously.  Just like individuals, companies want to establish an identity also.  Culture affects companies in a similar way that it affects individuals.  There are some companies who are responsible for creating a product for multiple different countries and making the same item isn't always possible.  They need to alter the item to fit the differentiating cultural needs.  Designing for the convenience of cultures may be difficult, but it is necessary. Whether the design is something being used or some form of visual merchandising, it needs to have an individual identity to fit the users and consumers.

Systems may not be something we think about everyday, but we do use them all the time.  Different systems, such as roadways/transportation, computer, business, and banking, are all step-by-step procedures that we think of as a whole.  We, as users of these systems, are so accustomed to they flow of everyday life that we don't notice all the little pieces of each network.  They are designed a specific way to be convenient and helpful so that these small steps don't seem like just that.